This session from ASD Market Week 2026 features Nicole Chapnik, an 11-year Walmart seller, explaining why and how to sell on Walmart.com. She covers Walmart's e-commerce growth, seller requirements, the 360-day launch plan, and key strategies to succeed on the platform.
A short editorial from the VEONIB team on why this content matters.
Walmart Marketplace is a high-growth, low-competition channel where sellers can leverage Walmart's fulfillment and membership base to scale faster than on Amazon.
This session provides a concrete 360-day launch plan and insider tips like review syndication, which are rarely covered in other Walmart seller guides.
E-commerce sellers looking to diversify beyond Amazon should watch this video and apply to Walmart using the provided guide and support link.
Walmart's online platform where third-party sellers can list and sell products.
Walmart's fulfillment program where sellers ship inventory to Walmart, which handles storage, shipping, and returns.
Walmart's membership program offering free shipping, fuel discounts, and other perks, with 30 million members.
A step-by-step strategy for launching and growing a Walmart seller account over a year.
Unique product identifiers required to create listings on Walmart.com.
A Walmart feature allowing sellers to transfer reviews from their own website to their Walmart product pages.
The process of applying and being accepted to sell on Walmart Marketplace, which requires business credentials and e-commerce experience.
Comparison of the two major e-commerce platforms in terms of seller count, fees, and growth.
What are the requirements to sell on Walmart.com?
You need e-commerce experience, an LLC, an EIN, a US address, a US bank account, and products with GTIN/UPC codes.
How much does it cost to sell on Walmart?
There are no monthly fees; you only pay referral fees when you make a sale.
What is Walmart Fulfillment Services (WFS)?
WFS is Walmart's fulfillment program where you ship inventory to Walmart, and they handle storage, shipping, and returns for a fee.
How does Walmart compare to Amazon for sellers?
Walmart has fewer sellers (200K vs 1.9M), lower fees, and faster growth, but Amazon has a larger customer base.
Can I sell brand name products on Walmart?
Yes, but some brands are gated and require approval. You can check during listing creation.
What is the 360-day launch plan?
A phased approach: apply and onboard (0-30 days), optimize listings and start ads (31-60 days), and monitor performance and scale (61-90 days).
How can I get reviews for my Walmart products?
Use Walmart's review accelerator and review syndication to import reviews from your own website.
What sells best on Walmart in Q4?
Toys, beauty products, pet supplies, groceries, supplements, and automotive items perform well.
Do I need a website to sell on Walmart?
Not necessarily, but having an existing e-commerce presence (like Amazon or your own site) helps with approval.
What if my Walmart seller application is denied?
You can contact Walmart support or a Walmart-approved partner to appeal or improve your application.