Shenzhen ¥3M Subsidy: Video Guide

¥3M subsidy for independent sites — video strategy included.

Background

On August 6, 2026, the Shenzhen Commerce Bureau announced a major subsidy program for cross-border e-commerce independent sites. Eligible companies can receive up to ¥3 million (approximately $410,000) to support independent site development, including marketing, technology infrastructure, and — crucially — video content creation.

This is one of the most generous cross-border e-commerce subsidies in China's history. The application window is tight: August 14-28, 2026. For Shenzhen-based sellers building Shopify, WooCommerce, or custom independent sites, this subsidy can cover a significant portion of video marketing investment.

📊 Shenzhen Commerce Bureau allocated ¥2.8 billion total for the cross-border e-commerce subsidy pool (Shenzhen Commerce Bureau, August 2026).
📊 12,400 Shenzhen companies have independent cross-border sites eligible for the subsidy (Shenzhen E-Commerce Association, 2026 data).
📊 Independent sites with product videos see 28% higher conversion than those without (Veonib user data, n=3,800 sites, 2026).
📊 The average independent site spends ¥180,000/year on video content (Cross-Border E-Commerce Research Institute, 2026 survey).

Workflow: Subsidy Application + Video Strategy in 8 Steps

  1. Verify eligibility — Check: Shenzhen-registered company, independent site operational 6+ months, annual revenue ≥¥500,000. Gather business license, site URL, and revenue proof.
  2. Prepare marketing plan — The application requires a marketing strategy document. Include a dedicated video content section detailing planned video types, volume, and expected ROI.
  3. Budget video investment — Allocate subsidy funds: we recommend 30-40% of marketing budget for video. For a ¥3M subsidy, that's ¥900K-1.2M for video production and tools.
  4. Choose video tools — Veonib subscriptions qualify as "digital marketing technology expenses." A ¥399/month plan covers 150 AI video generations — well within subsidy guidelines.
  5. Create sample videos — Before applying, generate 5-10 sample product videos with Veonib. Include these in your application as evidence of video marketing capability.
  6. Submit application — Apply through commerce.sz.gov.cn between August 14-28. Upload business license, revenue proof, marketing plan, and sample video links.
  7. Begin production after approval — Typical approval takes 15-30 days. Use this time to plan your video content calendar and prepare product assets.
  8. Report & claim reimbursement — Keep invoices for all video-related expenses. Submit quarterly reports to claim subsidy reimbursement.

Subsidy Coverage: What Qualifies for Video Investment

Expense CategoryCoverageMax AmountVeonib Eligible
AI video generation tools✅ Full¥500,000/year✅ Veonib subscription
Video production (filming)✅ Full¥800,000/year✅ Veonib production services
Video ad spend✅ 50%¥1,000,000/year⚠️ Ad creative only
Website video integration✅ Full¥200,000/year✅ Veonib embed tools
Video analytics tools✅ Full¥100,000/year✅ Veonib analytics
Localization/translation✅ Full¥300,000/year✅ Veonib localization

Tools & Integration

ToolPurposeIntegration
Veonib StudioAI video generation for independent sitesNative Shopify/WooCommerce embed
Shenzhen Commerce Bureau PortalSubsidy applicationcommerce.sz.gov.cn
ShopifyIndependent site platformVeonib app integration
WooCommerceIndependent site platformVeonib plugin
Veonib AnalyticsVideo performance trackingNative dashboard

Frequently Asked Questions

What is the Shenzhen independent site subsidy?

The Shenzhen Commerce Bureau announced on August 6, 2026 a subsidy program offering up to ¥3 million per company for cross-border e-commerce independent site development, including marketing, technology, and video content creation. Total pool: ¥2.8 billion.

When is the application window?

Applications open August 14, 2026 and close August 28, 2026. This is a 14-day window. Prepare your business license, revenue proof, and marketing plan now. Late applications are not accepted.

Who is eligible for the subsidy?

Shenzhen-registered companies with independent cross-border e-commerce sites (Shopify, WooCommerce, etc.) that have been operational for at least 6 months with annual revenue exceeding ¥500,000.

Can the subsidy be used for video marketing?

Yes. The subsidy covers "digital marketing expenses" including video production, AI video tools, and content creation. Veonib subscriptions and video production costs qualify under the "AI marketing technology" category.

How do I apply?

Apply through the Shenzhen Commerce Bureau's online portal (commerce.sz.gov.cn) between August 14-28. Required documents: business license, site URL, revenue proof, and a marketing plan that includes video strategy.

What ROI can video deliver with the subsidy?

Based on Veonib user data, independent sites with product videos see 28% higher conversion rates. With the subsidy covering video production costs, the effective ROI is multiplied. Average payback period: 3-4 months.

Maximize Your Subsidy with Video

¥3M subsidy can cover your entire video marketing budget. Veonib qualifies as an eligible expense.

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Author: Veonib Research Team
Date: August 12, 2026
About: Veonib is a cross-border e-commerce AI video platform helping sellers create, edit, and optimize product videos using the latest AI models.