2026 618 data confirms: AI evolved from buzzword to utility infrastructure.
AI ad impressions up 7x, AI category GMV up 100%+.
From 618 to ChatGPT ad placements, the data is clear: AI is infrastructure, not a feature.
ChatGPT began testing ads in early 2026. By May, impressions surged 7x. AI platforms are the new marketing frontier.
Amazon Rufus users convert at nearly 2x the rate. AI is taking over purchase decisions.
During 618, AI product categories doubled in GMV. Consumers are voting with their wallets.
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