This video demonstrates a workflow combining Claude AI's custom 'Seedance ad director' skill with Seedance 2.0 on Hixfield to generate cinematic product ads. The speaker shows how to upload a pre-made skill, generate multi-shot prompts, and use Hixfield's Marketing Studio for enhanced camera movements. Tips include removing product backgrounds and customizing the skill via chat.
A short editorial from the VEONIB team on why this content matters.
This tutorial smartly combines Claude's custom skills with Seedance 2.0 to streamline product ad creation, saving hours of manual scripting and editing.
Unlike casual AI video demos, this approach gives users structured control via modifiable skills—making it an SEO-savvy hack for scalable ad production across brands.
Content creators and marketers should download the free skill, test it on their own products, and iterate by editing the skill to match their brand voice.
AI video generation platform by Hixfield for creating cinematic product ads from text prompts and reference images.
A conversational AI model by Anthropic used with custom skills to generate structured ad prompts.
Reusable instruction sets that guide Claude to perform specific tasks, like generating ad scripts.
Short promotional videos showcasing a product, often with cinematic visuals and taglines.
A feature within Hixfield for quickly generating product ads using preset categories and Seedance 2.0.
The process of using AI models to create video content from text descriptions and images.
Ads with high-production value styling, including dramatic camera movements, lighting, and sound.
What is the Seedance ad director skill?
It's a custom Claude skill that guides the AI to generate multi-shot cinematic ad prompts for any product.
How do I upload a .skill file to Claude?
Go to Settings > Customize > Skills, click '+' then 'Create skill' > 'Upload a skill', and select the file.
Why should I remove the background from product images?
To prevent the AI from copying a poor background into the video; letting the AI generate fresh backgrounds improves results.
Can I edit the Claude skill after creating it?
Yes, by chatting with Claude and asking it to modify the skill (e.g., add a music preference step).
What is Hixfield Marketing Studio?
A feature that provides preset ad categories (like hypermotion) and allows you to generate videos with or without a custom prompt.
How do I combine Claude and Marketing Studio?
Upload your product image to Marketing Studio, select a category, then paste the Claude-generated prompt into the prompt field before generating.
Does this method work for any product?
Yes, the demo shows it working for juice and pizza, and the skill is designed to be product-agnostic.
What if I don't have a tagline?
You can ask Claude to 'choose on its own' when it asks for a tagline, but providing one gives better creative direction.
How long does the video generation take?
Generating a prompt in Claude takes about 30 seconds, and Seedance 2.0 video creation varies but typically under two minutes.
Can I use this workflow for free?
Claude offers a free tier; Seedance 2.0 on Hixfield requires credits, but the speaker notes minimal cost for short ads.