Thomas shows how to use Higgsfield's AI Marketing Studio to upload a reference video and your product, then generate a new ad that mimics the original's style. The process requires no manual editing or prompting, and results are often impressive, though not always perfect.
A short editorial from the VEONIB team on why this content matters.
Higgsfield's one-click ad cloning is a paradigm shift for rapid product video creation, especially for e-commerce brands needing fast iterations.
While the tool shines with similar product categories, its real value is in removing friction from creative testing—something traditional video production struggles with.
E-commerce marketers and product photographers should immediately test this workflow to accelerate A/B testing of ad creatives without editing skills.
An AI platform for generating product commercials and UGC ads.
A workspace within Higgsfield with presets for product ads and reference video cloning.
A source commercial uploaded to be analyzed and recreated with a new product.
Uploading a product image with name/description for consistent use in generated ads.
User-generated content style ads that feel authentic and casual.
Using AI to replicate the visual style and editing of an existing ad with a different product.
What is the main feature shown in this video?
Higgsfield AI's 'add reference' button lets you upload a video, tag your product, and generate a new ad in the same style with zero manual editing.
Do you need to write prompts with this method?
No, the AI automatically analyzes the reference video and creates a prompt behind the scenes.
How many clicks does it take?
Just two: upload the reference video and product, then hit generate.
Does it work for any product category?
It works best when the product categories are similar, but can still produce decent results with unrelated products.
Is the output always perfect?
No, some results have lower quality or odd artifacts, especially if the input video is complex or the product image is simple.
What type of ads is this tool designed for?
The tool is primarily for UGC commercials, but Thomas tested it with cinematic product ads and got impressive results.
Can you use a single product image as reference?
Yes, a simple product photo on a white background is enough, though more detailed references improve quality.
How long does it take to generate an ad?
A few minutes after uploading; the AI analyzes the video and then generates the new clip.
What was the most surprising result?
A chocolate commercial was cloned using a protein bar, nailing the style and editing with just two clicks.
Is this better than traditional AI video workflows?
Yes, it eliminates the need for lengthy prompts and complex editing, saving hours of work.