This video reveals the proven strategy behind big sellers achieving 5X orders during Amazon, Flipkart, and Meesho festive sales. It covers SKU prioritization, discounting, ads campaigns, and stock management to help sellers scale during peak sale events.
A short editorial from the VEONIB team on why this content matters.
The video delivers a practical, battle-tested framework for festive sales success, emphasizing SKU focus and smart budget allocation.
SEONIB highlights the actionable 15-SKU model and profit-balancing approach, which are often overlooked in generic e-commerce advice.
E-commerce sellers on Amazon, Flipkart, or Meesho should watch this and immediately implement the 15-SKU strategy before the next festive sale.
A planned approach to maximize sales during major e-commerce sale events like Diwali or Navratri.
Selecting a limited number of high-performing products to focus marketing and inventory efforts.
Products that generate the highest sales volume and revenue for a seller.
Products with moderate sales that can be optimized to increase orders during sales.
Inventory that hasn't sold for months, tying up capital and warehouse space.
Amazon's service where sellers store products in Amazon warehouses for faster shipping.
Flipkart's logistics service where sellers store inventory in Flipkart warehouses.
Paid promotional campaigns on marketplaces to increase product visibility and sales.
How can I increase my orders during Amazon and Flipkart festive sales?
Focus on 15-20 top and medium selling SKUs, offer at least 10% discount, run continuous ads, and maintain 3x stock for top sellers.
Why do big sellers get 5X orders while new sellers struggle?
Big sellers prioritize limited SKUs, invest in ads, manage stock efficiently, and balance profits across products, while new sellers spread efforts too thin.
What is the right discount strategy for festive sales?
Offer minimum 10% discount on top and medium SKUs; for dead stock, offer 20-30% discount to clear inventory.
Should I run ads on all my products during sales?
No, run ads only on top and medium selling SKUs. Avoid ads on dead stock as it already ties up capital.
How much stock should I maintain for top selling products?
Maintain at least 3x your regular monthly sales for top SKUs and 2x for medium SKUs to prevent stockouts.
When should I start preparing for festive sales?
Start 15-20 days before the sale event to set up discounts, ads, and stock.
How to handle dead stock during festive sales?
Offer deep discounts (20-30%) to clear dead stock without spending on ads, and reinvest recovered capital into top sellers.
What is the ideal ad budget for festive sales?
Allocate a significant budget for the main sale period; don't exhaust it on pre-sale events. Run continuous campaigns and optimize based on performance.
Can I apply the same strategy for Amazon, Flipkart, and Meesho?
Yes, the core strategy of SKU focus, discounting, ads, and stock management works across all three marketplaces.
How do big sellers manage profits across different SKUs?
They don't earn equal profit on all SKUs; they balance by earning low or no profit on some and high profit on others to achieve overall profitability.