This video explains how to test Facebook ads after Meta's Andromeda update, emphasizing creative angles over audience targeting. It details a CBO campaign structure with 10-50 ads, various ad types, and methods to generate creative ideas using AI and competitor research.
A short editorial from the VEONIB team on why this content matters.
The video correctly identifies that Andromeda shifts Facebook ad testing from audience targeting to creative angle testing. It provides a practical framework for structuring campaigns and generating diverse creatives.
Unlike generic tutorials, this video dives into the 'why' behind the 50-ad strategy and offers concrete methods for idea generation. SEONIB adds that AI-driven angle discovery can further streamline this process.
Watch this if you're struggling with post-Andromeda Facebook ads; then implement the CBO structure and start testing multiple angles with varied ad types.
Meta's AI improvement that enhances ad delivery by analyzing creative content.
Campaign Budget Optimization where budget is set at campaign level.
Process of testing different ad creatives to see what resonates.
Different perspectives or messages used to promote a product.
User-generated content, often authentic videos from customers or creators.
Meta's automated targeting option that uses AI to find the best audience.
Ads featuring the brand founder sharing their story or product.
Tool to research competitors' active ads and angles.
What is the Andromeda update?
It's Meta's AI enhancement that analyzes ad creatives to automatically target the right audience.
How should I structure campaigns after Andromeda?
Use a CBO campaign with one ad set, Advantage+ audience, and 10-50 ads.
What budget is needed for Andromeda testing?
At least 50,000 rupees daily; small brands should avoid.
Where can I get creative ideas?
Use Facebook Ad Library, ChatGPT, competitor research, or your own data.
What types of ads should I test?
UGC, demo, reviews, testimonials, AI content, influencer, and founder-led.
How many ads should I put in one campaign?
Between 10 to 50 ads, depending on your budget and goals.
Should I target interests after Andromeda?
No, use Advantage+ audience and let Meta's AI target.
How do I test different angles?
Create multiple ads with the same creative type but different angles.
What if I have an older brand?
Double down on proven angles and create more content around them.
Is founder-led content effective?
Yes, it adds authenticity and can improve trust and performance.