Live PPC Ads shares a case study on SleepWhale, a Shopify sleep-drop brand selling melatonin-free products. In 10 weeks, gross sales rose 93%, orders 103%, and subscription revenue 309% after rebuilding Performance Max, search, brand defense, and conversion tracking.
A short editorial from the VEONIB team on why this content matters.
SleepWhale's 93% sales lift proves that compliant, angle-driven PPC can transform a stalled supplement brand when paired with purchase-based tracking.
Most case studies stop at ROAS, but this one ties PPC directly to subscription revenue and product-line growth, showing the compounding value of recurring customers.
Supplement and Shopify brands stuck with flat paid traffic should study this playbook and apply to Live PPC Ads for a similar rebuild.
Google Ads campaign type rebuilt around the melatonin-free angle to drive sales.
The core product positioning used to differentiate SleepWhale in a regulated sleep-aid market.
Recurring revenue from repeat purchases, which grew 309% in the case study.
Rebuilt to optimize on real purchases rather than softer signals.
Google's strict advertising policies for sleep and supplement products.
Search campaigns protecting the SleepWhale brand from competitor bidding.
The average spend per order, which rose 15% during the campaign.
The ecommerce platform hosting SleepWhale's sleep drop products.
What results did SleepWhale achieve with Live PPC Ads?
Gross sales rose 93%, orders grew 103%, and subscription revenue increased 309% in the first 10 weeks.
What does SleepWhale sell?
Natural melatonin-free sleep drops sold through a Shopify store with a growing subscription business.
What was the main PPC strategy used?
Rebuilding Performance Max around the melatonin-free angle, adding search for melatonin alternatives, defending the brand, and rebuilding purchase-based conversion tracking.
Why is melatonin-free positioning important for PPC?
It differentiates the brand and helps ads comply with Google's strict health claim rules for sleep aids.
How much did subscription revenue grow?
Subscription revenue grew 309%, highlighting the value of recurring customers.
Which product line grew fastest?
Extra strength orders grew 222%, while regular strength orders rose 109%.
Did store visits and average order value improve?
Yes, store visits rose 69% and average order value increased 15%.
What was the state of the ad account before the rebuild?
Paid traffic was flat and old agency campaigns sat paused in the account.
How can other supplement brands get similar results?
Apply to work with Live PPC Ads at liveppcads.com for a tailored PPC strategy.
Why rebuild conversion tracking on real purchases?
Optimizing on actual purchases gives ad platforms better data to find high-intent buyers and scale profitably.