Live PPC Ads rebuilt SleepWhale's Google Ads account around its melatonin-free positioning, adding Performance Max, search, brand defense, and purchase-based conversion tracking. In 10 weeks, gross sales rose 93% to $355K, orders doubled to 2,889, and subscription revenue grew 309%.
A short editorial from the VEONIB team on why this content matters.
SleepWhale's 93% gross sales jump shows that compliant positioning plus rebuilt tracking can unlock flat PPC accounts. The melatonin-free angle gave Google's health rules a clear path to scale.
Most PPC case studies skip the compliance layer; this one makes health claim rules and purchase-based tracking the center of the turnaround. SEONIB sees that as the real lever for supplement brands.
Supplement and ecommerce founders stuck with flat paid traffic should watch this and audit their conversion tracking and positioning before scaling spend.
Google Ads campaign type that optimizes across all Google inventory for a single conversion goal.
Product positioning that avoids melatonin, a common sleep supplement ingredient with regulatory restrictions.
Recurring income from customers who receive a product on a repeating schedule.
Measurement setup that records which ad clicks lead to real purchases or signups.
Bidding on your own brand terms to protect traffic from competitors and resellers.
Google's advertising policies restricting unverified medical or health-related statements.
Total revenue divided by number of orders, showing how much each customer spends per purchase.
Paid search and shopping advertising for online stores to drive product sales.
What results did SleepWhale achieve with Live PPC Ads?
Gross sales rose 93% from about $184,000 to $355,000 in 10 weeks, orders doubled to 2,889, and subscription revenue grew 309% to $71,700.
What was SleepWhale's main advertising challenge?
Paid traffic was flat, old agency campaigns were paused, and every sleep aid ad had to pass Google's strict health claim rules.
How did Live PPC Ads rebuild the account?
They rebuilt Performance Max around the melatonin-free angle, added search for melatonin alternative queries, defended the brand, and rebuilt conversion tracking on real purchases.
Why is the melatonin-free angle important for sleep supplement ads?
It differentiates the product and helps avoid health claim issues tied to melatonin, making ad approval and targeting easier.
What role did subscription revenue play in the case study?
Subscription revenue grew 309% to $71,700, showing that recurring orders compounded the paid traffic gains.
How much did store visits and average order value increase?
Store visits rose 69% and average order value rose 15% to $63.66.
What is Performance Max and why was it used here?
Performance Max is a Google Ads campaign type that optimizes across all Google inventory; it was used to scale the melatonin-free message efficiently.
Why rebuild conversion tracking on real purchases?
Tracking real purchases gives accurate data for bidding and reporting, preventing optimization toward low-value actions.
Can supplement brands replicate these results?
Yes, supplement brands with clear positioning, compliant claims, and proper tracking can apply the same structure, though results vary by offer and market.
How can a supplement brand apply to work with Live PPC Ads?
They can apply at liveppcads.com to discuss a paid ads rebuild for their store.