Printify and Printful have updated their policies to allow German print-on-demand sellers to use their LUCID numbers for packaging waste compliance, easing the burden of the new PPWR regulations. However, this benefit only applies to sales within Germany, not other EU countries. The video also shares personal sales data showing that 52% of orders go to Germany, making this update particularly valuable.
A short editorial from the VEONIB team on why this content matters.
This update is a significant win for print-on-demand sellers targeting Germany, as it eliminates the need for individual LUCID registration and fees. However, sellers must still navigate compliance for other EU countries.
SEONIB highlights that this development underscores the importance of monitoring platform policies and leveraging data to make informed decisions about market focus.
Print-on-demand sellers, especially those with a German customer base, should verify their LUCID compliance status and consider adjusting their EU sales strategy based on their sales data.
Packaging and Packaging Waste Regulation, an EU law governing packaging waste management.
Germany's packaging register where companies report packaging quantities and pay licensing fees.
A business model where products are printed only after an order is placed.
A print-on-demand platform that connects sellers with printing partners.
A print-on-demand and fulfillment company, now acquired by Printify.
Discarded packaging materials that must be managed under extended producer responsibility laws.
The country where this LUCID number usage update applies for print-on-demand sellers.
Rules set by the European Union that apply across member states, including packaging waste directives.
What is the PPWR update for print-on-demand sellers?
Printify and Printful now allow German sellers to use their LUCID numbers for packaging waste compliance, simplifying PPWR compliance for sales in Germany.
Can I use Printify's LUCID number for sales to other EU countries?
No, the LUCID number usage is only valid for sales within Germany. For other EU countries, you must comply with their individual packaging regulations.
Why did Printify and Printful revoke LUCID number usage on August 6?
When the new PPWR regulation came into effect on August 6, both companies initially withdrew permission to use their LUCID numbers due to regulatory uncertainties.
Do I need to pay packaging waste fees if I sell in Germany using Printify or Printful?
No, if you use their LUCID numbers, they will register with the LUCID database and pay the packaging waste fees on your behalf.
What percentage of sales typically go to Germany for print-on-demand sellers?
It varies, but one seller reported that 52% of their orders went to Germany, indicating it can be a significant market.
Should I disable EU sales if I only sell in Germany?
If your sales to other EU countries are minimal (e.g., 3.23%), disabling them may simplify compliance without significant revenue loss.
Will Printify and Printful extend LUCID number usage to other EU countries?
It's possible, as they have indicated they may release more updates to support other EU countries in the future.
How can I check my sales distribution by country?
Review your shop's order history and filter by country to see where your sales are coming from, as demonstrated in the video.
What is LUCID and why is it important for print-on-demand sellers?
LUCID is Germany's packaging register. Sellers must register or use a licensed LUCID number to comply with packaging waste laws.
Does this update affect sellers outside Germany?
Yes, if they sell to Germany, they can benefit from using Printify or Printful's LUCID numbers. However, sales to other EU countries remain unaffected.