Etsy's 'Newly Crafted' series highlights the newest tools and features for sellers, including improved custom options, thumbnail previews, a label scanning app feature, interested shopper offers, enhanced offsite ads and Etsy Ads controls, and AI-powered support and insights. Each update is demonstrated by Etsy team members with practical examples and setup instructions.
A short editorial from the VEONIB team on why this content matters.
Etsy's latest updates focus on reducing seller friction through better data collection, previews, mobile scanning, automated offers, and AI insights. The platform is doubling down on tools that help sellers save time and convert more browsers into buyers.
What sets this update apart is the integration of AI not just as a gimmick but as a practical assistant—from stats summaries to attribute suggestions. SEONIB sees this as a shift toward 'smart automation' that lets sellers focus on creativity while Etsy handles the operational overhead.
Etsy sellers should immediately test the custom options and interested shopper offers to reduce messaging and capture early buyer interest, while exploring the AI-powered stats summaries to uncover hidden performance trends.
Etsy's improved feature for collecting personalized details from buyers upfront, reducing back-and-forth messaging.
A tool that lets sellers see how their listing thumbnail will appear across Etsy before publishing.
Automated offers sent to buyers who have viewed or engaged with listings but not yet made a purchase.
An updated dashboard offering sellers more data on traffic and discovery from offsite ad campaigns.
Controls within Etsy Ads that allow sellers to set per-listing goals (e.g., maximize sales) for campaigns with a $25+ daily budget.
AI-generated key takeaways in Shop Stats that highlight performance trends and influencing factors.
AI-powered recommendations for listing attributes based on already entered details and photos.
How do I set up custom options for personalized items?
Go to your Listings Manager, edit or add a listing, and look for the 'Custom Options' section (formerly personalization settings) to collect details like text, dimensions, or colors from buyers before purchase.
Where can I preview my listing thumbnail before publishing?
When adding or editing images in the listing form, a thumbnail preview is now available so you can see exactly how your photo will appear to buyers.
How do I use the label scanning feature in the Etsy Seller App?
Update your Etsy Seller App to the latest version, then tap the scan button next to a purchased label to instantly open the matching order with all fulfillment details.
What are interested shopper offers and how do they work?
Interested shopper offers are automated discounts sent to buyers who have viewed or engaged with your listings. Set them up in your marketing tools, and Etsy sends offers based on buyer activity.
How can I see more data about offsite ads performance?
Navigate to the Offsite Ads section in the Marketing tab of Shop Manager. The new dashboard shows traffic and discovery insights, including visits that don't immediately convert.
Can I control advertising budgets for individual listings?
Yes, if you have an Etsy Ads campaign with a daily budget of $25 or more, you can set listing strategies per item to prioritize budgets for best sellers or seasonal products.
What AI features are available for shop stats?
Shop Stats now include AI-generated key takeaways that highlight trends and influencing factors. A beta stats assistant also lets you ask questions and receive personalized insights.
How do I get AI-powered support in Shop Manager?
Use the support chat experience in Shop Manager to ask questions about account, payments, marketing, or listings. The AI will provide relevant Help Center resources.
What are attribute suggestions and how do I use them?
Attribute suggestions automatically populate listing attributes (e.g., material, color) based on your description and photos, helping you create more complete listings faster.
Where can I find the full details of all these updates?
The full 'Newly Crafted' edition is linked in the video description on Etsy Success. You can also explore each feature directly in Shop Manager.