Google Ads is rolling out a new AI feature for ecommerce merchants that automatically rewrites product titles to match user search queries. This update simplifies product feed optimization, reduces dependency on merchant center experts, and can boost performance. The feature is enabled by default but can be turned off if needed.
A short editorial from the VEONIB team on why this content matters.
Google’s AI title optimization is a game-changer for ecommerce advertisers, automating a previously tedious task while improving ad relevance. SEONIB sees this as a strategic shift toward intent-driven ad copy.
Unlike earlier automation, this update dynamically adapts titles per query without affecting original merchant center data, enabling granular performance tracking. SEONIB recommends testing early to capture competitive advantage.
Ecommerce advertisers should enable the feature, monitor data via the new Customize Product Titles report, and optimize product descriptions to feed the AI better data.
Using AI to dynamically rewrite ecommerce product titles for better search query matching.
Google's automated system that generates alternative titles based on user search intent.
Aligning product titles with the exact terms users type in Google Search.
Settings in Google Merchant Center that control automated features like title optimization.
New feature set rolling out in 2026 for Google Ads, focusing on AI-driven ecommerce improvements.
Product titles that change per search query without altering the original feed data.
What is the new Google Ads update for ecommerce?
A new AI feature that automatically rewrites product titles based on user search queries to improve ad relevance and performance.
How does AI product title optimization work?
Google analyzes the original title, product description, and search query, then generates a new title that matches the query while staying true to the product.
Is this feature available for all accounts?
No, it is rolling out gradually. The speaker found it only in one of many client accounts.
Can I disable the AI title rewriting?
Yes, you can turn it off in the Merchant Center under automation settings.
Will my original product titles be lost?
No, original titles remain in your Merchant Center feed. Only the displayed ad title changes.
How can I measure performance of AI-generated titles?
Google provides a 'Customize Product Titles' report showing impressions and conversions for original vs. AI titles.
Who benefits most from this update?
Ecommerce advertisers who lack time or expertise to manually optimize product titles in Merchant Center.
Does this replace manual product feed optimization?
It reduces the need for manual title tweaks but still requires good product descriptions and attributes.
What if the AI generates misleading titles?
Google’s system uses existing product data to ensure accuracy, but you can monitor and disable it if issues arise.
How do I enable or disable this feature?
It is enabled by default. To disable, go to Merchant Center > Automation > Product Title Optimization and toggle off.