Meta has launched a new feature called Ad Delivery Push that allows advertisers to allocate a percentage of their budget to specific ads within an ad set. This gives users more control over ad delivery, countering Meta's trend of automating budget distribution. The video explains how to set it up step-by-step.
A short editorial from the VEONIB team on why this content matters.
Meta's Ad Delivery Push is a strategic shift, giving advertisers granular control over ad-level budgets to combat automated overspend on underperforming creatives.
Unlike generic updates, this feature directly addresses the pain point of Meta's black-box budget distribution, empowering data-driven decisions.
E-commerce advertisers and media buyers should watch this to implement Ad Delivery Push for promotions and high-potential ads, then monitor performance closely.
A Meta Ads feature that allows advertisers to allocate a specific portion of the ad set budget to individual ads for a set period.
A Meta Ads setting where the budget is set at the campaign level and distributed automatically across ad sets.
A budget set at the ad set level, giving advertisers control over how much each ad set spends.
The platform where advertisers create, manage, and analyze their Facebook and Instagram ad campaigns.
The ability to assign specific budget percentages to individual ads within an ad set, introduced with Ad Delivery Push.
The way Meta allocates the total budget across different ads or ad sets within a campaign.
Meta's system of automatically optimizing ad delivery to achieve the best results based on the campaign objective.
What is the new Meta Ads feature in 2026?
The new feature is called Ad Delivery Push, which allows advertisers to allocate a percentage of the ad set budget to specific ads.
How does Ad Delivery Push work?
You can set a percentage (1-90%) of the ad set budget to boost a specific ad for up to 30 days, ensuring it gets shown.
Where can I find the Ad Delivery Push option in Ads Manager?
It's available at the ad level under 'Show more options' when creating or editing an ad.
What is the maximum percentage I can allocate to an ad?
You can allocate up to 90% of the ad set budget to a single ad.
How long can the boost last?
The boost can run for a maximum of 30 days or until the ad set ends, whichever comes first.
Can I use this feature with multiple ads?
Yes, you can set different percentages for each ad, as long as the total doesn't exceed 100%.
What happens after the boost period ends?
After the boost period, the ad will use the remaining budget according to Meta's normal delivery system.
Why is this feature significant?
It gives advertisers more control over budget distribution, countering Meta's trend of automating everything.
Is this feature available for all campaign objectives?
It is available for sales campaigns and likely other objectives, but check Ads Manager for specifics.
How does this affect campaign performance?
It can improve performance by ensuring high-potential ads or promotions get sufficient budget and exposure.