This video explains the latest Meta Ads update that allows you to integrate Calendly directly into Instant Forms, enabling leads to book appointments immediately after submitting the form. It provides a step-by-step demonstration of setting up the booking feature within Facebook Ads Manager.
A short editorial from the VEONIB team on why this content matters.
This update bridges the gap between lead capture and conversion by letting prospects book meetings instantly, which is a game-changer for high-ticket services.
While most tutorials just show the steps, this video emphasizes the strategic advantage: booking intent signals a hot lead, so you can prioritize follow-up.
Watch this if you run lead gen ads; then set up Calendly and integrate it to shorten your sales cycle.
Advertising platform on Facebook and Instagram for businesses.
Lead capture forms that open directly within Meta platforms.
A tool for scheduling meetings and appointments without back-and-forth emails.
The process of attracting and converting strangers into potential customers.
Allowing prospects to schedule a meeting at a convenient time.
Paid advertisements displayed on Facebook's platform.
Promoting products or services using digital channels.
What is the new Meta Ads update about?
It allows you to add appointment booking (via Calendly) directly into Instant Forms.
How do I connect Calendly to my Instant Form?
In the Ending section of the Instant Form, select 'Book Time' and paste your Calendly link.
Is Calendly free to use?
Yes, Calendly offers a free plan that is sufficient for basic appointment scheduling.
Why should I add appointment booking to my Instant Form?
It lets interested leads book a meeting immediately, increasing conversion rates and lead quality.
Where do I find the Instant Form creation option?
In Facebook Ads Manager, when creating a lead ad, go to the ad section and click on 'Instant Form'.
Can I use other scheduling software besides Calendly?
Yes, you can use any scheduling tool that provides a booking link.
Does this update work for all ad objectives?
It is primarily for lead generation campaigns that use Instant Forms.
What happens after a lead books an appointment?
The appointment is confirmed in your Calendly calendar, and you can prepare for the meeting.
Is this feature available globally?
Yes, it is rolling out globally to all advertisers.
How does this improve lead quality?
Leads who book appointments are more serious and likely to become customers.