Meta Ads is removing manual placement controls, forcing advertisers to adapt. This video explains how to use value rules to exclude placements and maintain campaign performance.
A short editorial from the VEONIB team on why this content matters.
Meta's removal of manual placements forces advertisers to rely on value rules, a shift that demands adaptation but can yield smarter bidding.
SEONIB highlights the urgency of mastering value rules now, as early adopters gain a competitive edge in the evolving Meta Ads landscape.
Traffic managers and digital marketers should watch this video to implement value rules immediately and safeguard campaign performance.
Facebook's advertising platform for creating and managing paid campaigns.
Advertiser-selected locations where ads appear, such as Facebook feed or Instagram stories.
A Meta feature that adjusts bids based on criteria like placement or audience.
The practice of preventing ads from showing in specific placements.
Modifying bid amounts to influence where and how often ads are shown.
Strategies to improve ad performance and return on investment.
Selecting audiences and placements to reach potential customers.
Promoting products or services through online channels.
What is the new Meta Ads update in 2026?
Meta is removing manual placement exclusions in ad sets, limiting control over where ads appear.
How can I exclude placements without manual controls?
Use value rules to reduce bids by up to 90% for unwanted placements, effectively minimizing their visibility.
Are value rules applied globally?
No, value rules are campaign-specific and must be applied individually to each campaign.
Can I still choose device types for targeting?
Meta plans to remove device type and OS targeting, but some accounts may still have temporary access.
Why is my ad spend high with no conversions?
You may have selected the wrong objective, like maximizing link clicks instead of conversations, leading to wasted spend.
How do I set up a value rule?
In ad set creation, go to value rules, create a new rule, select placement criteria, and set bid reduction for unwanted placements.
Will my ads still appear in excluded placements?
They may appear but with significantly lower frequency due to reduced bids, making them less likely to win auctions.
What should I do before placements are fully removed?
Test value rules now and adjust campaigns to maintain performance, as manual controls will soon be unavailable.
Does this update affect all campaign types?
Yes, it impacts sales, leads, engagement, and other campaign objectives across the platform.
How can I stay ahead of Meta Ads changes?
Follow expert updates, test new features promptly, and adapt strategies to leverage changes for better results.