This podcast episode covers major digital marketing updates: Facebook's new limits on external links and Meta One subscription, ChatGPT Ads expansion to Europe with OCPC model, Google's stance on AI search and GEO, e-commerce trends from Heureka data, Instagram's First Draft and reply-to-keywords features, YouTube's new view counting, and the importance of brand trust in AI-driven shopping.
A short editorial from the VEONIB team on why this content matters.
The episode highlights a pivotal shift: platforms like Facebook and ChatGPT are monetizing what was free, while Google insists classic SEO still drives AI visibility. SEONIB agrees that chasing shortcuts like GEO is futile without a strong SEO foundation.
Unlike typical news recaps, this podcast connects the dots between platform monetization, AI search, and consumer trust, showing that brand and quality content remain the ultimate moats. SEONIB's AI-driven platform helps publishers adapt to these changes with data-backed SEO strategies.
E-commerce managers and digital marketers should watch this to understand the new link economy and AI ad landscape, then audit their SEO and brand-building efforts accordingly.
Facebook's paid subscription offering additional external links for business pages.
OpenAI's advertising platform now available in Europe, using context-based targeting.
Optimized cost-per-click bidding model that uses pixel data to prioritize relevant users.
Generative Engine Optimization, a debated tactic for improving visibility in AI search results.
Google's technique of breaking complex queries into subtopics to retrieve diverse sources.
YouTube Analytics metric showing viewers who continued watching after the initial seconds.
Instagram feature that automatically edits Reels by removing filler and noise.
Adults who purchase toys and hobby items traditionally marketed to children.
How many external links can I post on Facebook now?
Facebook now allows only two external links per month for free; additional links require a paid Meta One subscription.
What is Meta One and how much does it cost?
Meta One is a paid subscription for Facebook business pages offering extra external links: $50 for 8 links, $150 for 20, or $500 for unlimited monthly.
Are ChatGPT Ads available in Europe?
Yes, ChatGPT Ads expanded to 31 European countries including Czechia and Slovakia, but campaigns are managed via OpenAI Adsolutions and partner agencies.
What is OCPC in ChatGPT Ads?
OCPC is an optimized cost-per-click model where advertisers pay per click, but the algorithm uses pixel and conversation data to show ads to users most likely to convert.
Does Google require special files for AI search visibility?
No, Google's John Miller confirmed AI results use the same index as traditional search; no special files or AI-specific markup are needed.
What is query fan-out in Google AI?
Query fan-out is a technique where Google breaks a complex user question into subtopics and retrieves information from multiple indexed pages simultaneously.
How did Slovak e-commerce perform in H1 2026?
Slovak e-commerce reached €1.1 billion turnover with 2.3% growth; pet supplies grew 127%, while traditional lawnmowers declined as robotic models gained popularity.
What is Instagram's First Draft feature?
First Draft automatically edits Reels by removing filler and noise, leaving a basic structure for further editing; initially available on iOS.
How does YouTube count views now?
YouTube now counts public views from the first frame played, similar to Shorts; a new engaged views metric in Analytics shows viewers who continued watching.
Do consumers trust AI for major purchases?
No, 88% of consumers refuse to make major purchases based solely on chatbot recommendations; they verify via reviews, friends, and other sources.