Umar Tazkeer shares his firsthand experience running ChatGPT Ads in India for his digital marketing courses. He covers the campaign setup process, the $100 billing hold, targeting options, and the disappointing results: 123 impressions, 38 clicks, zero conversions, and no visible traffic in website analytics.
A short editorial from the VEONIB team on why this content matters.
Umar's honest test reveals ChatGPT Ads in India is still a beta product with limited targeting, poor tracking, and unproven ROI compared to established platforms.
Unlike hype-driven reviews, this video provides real campaign data—123 impressions, 38 clicks, zero conversions—and highlights critical tracking gaps that marketers must address.
Digital marketers and business owners exploring new ad platforms should watch this to set realistic expectations and avoid common setup mistakes like missing UTM parameters.
Advertising platform within ChatGPT allowing businesses to display ads to users during conversations.
A $100 pre-authorization charge OpenAI places on your card when adding payment info for ads.
Optional targeting inputs that specify the type of content or topics where you want your ads to appear.
Setting up events like purchases to measure which ad interactions lead to desired actions.
Cost per thousand impressions, a metric indicating how much you pay for ad visibility.
URL tags added to track the source and medium of traffic in analytics tools like Google Analytics.
An early-stage product release that may have limited features and ongoing development.
The goal you select for your ad campaign, such as reach, clicks, or conversions.
What is ChatGPT Ads and how does it work in India?
ChatGPT Ads is an advertising platform within ChatGPT that lets businesses show ads to users during conversations. In India, it launched recently and works similarly to global versions but with limited features.
Why does ChatGPT Ads charge $100 upfront?
OpenAI places a $100 hold on your card as a security measure when you add billing information. It's not an actual charge but a pre-authorization mentioned in their documentation.
What is the minimum daily budget for ChatGPT Ads in India?
The minimum daily budget for ChatGPT Ads campaigns in India is ₹750. You cannot run campaigns with a lower daily spend.
What targeting options does ChatGPT Ads offer?
ChatGPT Ads offers location targeting, platform selection (web, Android, iOS), custom audience uploads, and context hints for topic-based targeting. It lacks the granular targeting of Facebook or Google Ads.
How many campaign objectives are available in ChatGPT Ads?
There are only three campaign objectives: Reach, Clicks, and Conversions. This is significantly fewer than platforms like Facebook or Google Ads.
Why did the ChatGPT Ads campaign get zero conversions?
The campaign received 38 clicks but no conversions. Possible reasons include limited ad relevance, insufficient data for optimization, or tracking issues since website analytics showed no traffic from the ads.
Why did website analytics show no traffic from ChatGPT Ads?
UTM parameters were not set up in the campaign, making it impossible to track traffic sources in analytics. Additionally, ChatGPT Ads may not pass proper referral data.
Is ChatGPT Ads better than Google or Meta Ads?
No, ChatGPT Ads is still in beta and far less robust than Google, Meta, or even TikTok Ads. It lacks detailed reporting, optimization tools, and proven results.
What data does ChatGPT Ads provide in its dashboard?
The dashboard shows impressions, clicks, CTR, average CPC, CPM, and spend. However, it does not provide query-level insights or detailed audience data.
Should I run ChatGPT Ads for my business in India?
It depends. If you want to experiment with a new platform and have budget to spare, it's worth testing. However, for reliable results, Google and Meta Ads remain more proven options.