Video Insights

Start Ecommerce Business with Generic Non-Branded Products

Source: How to Start Ecommerce Business with Generic Non-Branded Products | Amazon, Flipkart & Meesho · Published 2026-10-09 · By VEONIB

In this video

This video explains how to start an ecommerce business by selling generic non-branded products on marketplaces like Amazon, Flipkart, and Meesho. It covers what generic products are, where to source them, how to select products, investment requirements, and the process of trademarking to build a brand.

VEONIB's Perspective

Our take on this video

A short editorial from the VEONIB team on why this content matters.

Summary

The video provides a practical roadmap for starting an ecommerce business with generic products, emphasizing low-risk testing and future brand building.

Insight

SEONIB highlights the importance of product selection criteria and trademark strategy, which are often overlooked in similar tutorials.

Recommendation

Aspiring ecommerce sellers with limited budgets should watch this video and start by sourcing local generic products to test on Amazon and Flipkart.

Key Insights

Key Terms

#Generic Products

Non-branded products without trademarks or logos that can be sold on ecommerce platforms.

#Ecommerce Business

A business that involves selling products or services online through marketplaces or own website.

#Amazon

A global ecommerce marketplace where sellers can list and sell products, including generic items.

#Flipkart

An Indian ecommerce marketplace popular for both branded and generic products.

#Meesho

An Indian social commerce platform known for low-priced products and reselling.

#Product Sourcing

The process of finding and acquiring products to sell, often from manufacturers or wholesale markets.

#Trademark

Legal protection for a brand name or logo, essential for building a brand from generic products.

#Investment

The initial capital required for compliances, product sourcing, and testing in ecommerce.

Frequently Asked Questions

What are generic products in ecommerce?

Generic products are non-branded items without trademarks or logos, sourced from markets and sold on ecommerce platforms.

Can I sell generic products on Amazon, Flipkart, and Meesho?

Yes, you can sell generic products on all three platforms, but each has different customer bases and average order values.

Where can I source generic products in India?

You can source from hubs like Tirupur for t-shirts, Ludhiana for winter wear, Delhi for electronics/toys, or local manufacturers in your city.

What type of products should beginners choose?

Choose lightweight, non-fragile products with few size variants and low price competition to minimize returns and maximize margins.

How much investment is needed to start?

Initial investment includes one-time compliance costs (GST, PAN, bank account) and product testing with small quantities, starting from ₹10,000-20,000.

Is Meesho recommended for beginners?

Not initially, due to complaints of fake orders, returns, and losses; focus on Amazon and Flipkart first for better brand-building potential.

How do I trademark my generic product?

File a trademark application with a government fee of ₹4500 plus consultant fees; expedited processing costs more but takes 6-7 months.

Can I copy other sellers' listings?

No, copying listings, images, or products is not allowed and can lead to account suspension; create your own unique listings.

What are the benefits of building a brand from generic products?

Branding allows you to trademark, use multiple warehouses for faster delivery, and scale to thousands of orders per day.

How can I learn ecommerce for free?

Watch free tutorials on YouTube, including playlists on Amazon, Flipkart, and Meesho selling, or consider paid courses for structured learning.

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