This video compares selling on Walmart and Amazon, highlighting similarities like Seller Central and FBA/WFS, and differences such as Walmart requiring an LLC and website. It provides strategies for opening both accounts, choosing products, and splitting inventory to test which platform performs better.
A short editorial from the VEONIB team on why this content matters.
Selling on both Walmart and Amazon is a smart move, especially since Walmart currently has no monthly fees and mirrors Amazon's seller tools. The key is to test inventory on both platforms and scale where sales are faster.
While many videos focus on Amazon alone, this content uniquely highlights Walmart's growing opportunity and provides a practical inventory-splitting strategy to minimize risk and maximize reach.
Ecommerce sellers and Amazon FBA users should watch this to learn how to expand to Walmart efficiently and use data-driven inventory testing for higher profits.
Walmart's online selling platform for third-party sellers.
Amazon's hub for managing seller accounts and inventory.
Fulfillment by Amazon, where Amazon stores and ships seller products.
Walmart Fulfillment Services, Walmart's equivalent to FBA.
Limited Liability Company, a business structure required by Walmart for sellers.
The prominent purchase area on product pages that sellers compete for.
Strategy of dividing stock between platforms to test sales performance.
Selling products under your own brand, often recommended for Amazon.
Can I sell on Walmart and Amazon at the same time?
Yes, it's recommended. Walmart has no monthly fees, and you can list the same products on both platforms to reach more customers.
What are the main differences between Walmart and Amazon seller accounts?
Walmart requires an LLC and a website, while Amazon does not. Walmart also has no monthly fees, unlike Amazon's $39 monthly charge after inventory is sent.
Do I need an LLC to sell on Walmart?
Yes, Walmart requires a business entity like an LLC or Corporation to open a seller account.
Is Walmart Fulfillment Services (WFS) the same as Amazon FBA?
Yes, WFS is Walmart's version of FBA. Both allow you to send inventory to their warehouses for storage and shipping.
What products should I sell on Walmart vs Amazon?
Walmart is good for established brands with fewer restrictions. Amazon is better for launching new private-label products with advanced marketing tools.
How should I split inventory between Walmart and Amazon?
Send small amounts to both platforms first, keep backup inventory, and restock the platform that sells faster.
Does Walmart charge monthly fees for sellers?
No, Walmart currently charges no monthly or opening fees, only referral and fulfillment fees per sale.
Can I use the same product listings on both platforms?
Yes, you can list the same products on both, but you may need to adjust pricing and inventory strategies per platform.
What tools can help analyze sales on Walmart and Amazon?
For Amazon, tools like Profit Hunter provide sales estimates. Walmart's analytics tools are still limited and less reliable.
Who should open both Walmart and Amazon seller accounts?
Amazon sellers looking to expand and beginners starting from scratch should open both to maximize reach and sales opportunities.