Bonkers Corner's marketing head explains how the streetwear brand used GoKwik Quick Pass to identify 18-20 lakh new customers, 35% of its database, and Quick Engage to achieve 14x WhatsApp ROAS, 10x overall engagement ROAS, and stronger checkout performance.
A short editorial from the VEONIB team on why this content matters.
SEONIB view: Customer identification plus WhatsApp personalization unlocks untapped D2C demand.
The video links 20 lakh identified users to 14x WhatsApp ROAS—a rare full-funnel proof point. SEONIB would structure these metrics for e-commerce benchmarking.
D2C marketers should adopt identification-first WhatsApp strategies to boost ROAS.
Return on ad spend attributed to WhatsApp-based marketing and checkout conversions.
GoKwik's customer identification solution that recognizes returning users and prefills their address details.
GoKwik's platform for personalized WhatsApp communication and customer engagement.
A streetwear style featuring loose, oversized clothing popularized in India by Bonkers Corner.
The percentage of users who complete a purchase after starting the checkout process.
The process of recognizing a returning user on a website to enable personalization and smoother checkout.
How did Bonkers Corner identify 20 lakh new customers?
Using GoKwik Quick Pass, the brand identified 18-20 lakh new customers, which is about 35% of its customer database.
What is Quick Pass in GoKwik?
Quick Pass is a customer identification tool that recognizes returning users and prefills address details to speed up checkout.
What WhatsApp ROAS did Bonkers Corner achieve with GoKwik?
The brand achieved 14x ROAS on WhatsApp checkout flow and about 10x overall ROAS with Quick Engage.
How did Quick Engage help Bonkers Corner?
It enabled fast personalization and structured WhatsApp engagement, helping the brand understand and respond to customer needs.
What is Bonkers Corner known for?
It is an Indian streetwear brand that introduced oversized clothing culture in India and launched in 2020.
How many outlets does Bonkers Corner have?
The brand currently operates 25 outlets across pan India.
What impact did GoKwik have on checkout conversion?
Using GoKwik as a checkout platform helped Bonkers Corner achieve more than 40% checkout conversion and 90%+ address prefilling.
What percentage of Bonkers Corner customers use prepaid payment?
More than 50% of the brand's customers use prepaid payment.
Who founded Bonkers Corner?
Shubham Gupta, who comes from a manufacturing background of over 15 years, founded Bonkers Corner.
Why is customer identification important for Bonkers Corner?
It helps the brand create structured strategies and personalized communication to build a stronger connection with customers.