This video demonstrates how to connect Google Tag Manager to a WordPress website using the recently updated GTM4WP plugin. It covers the new dashboard interface, where to paste the container ID, how to enable data layers, and how to verify the connection with Google Tag Assistant.
A short editorial from the VEONIB team on why this content matters.
The updated GTM4WP plugin simplifies GTM connection for WordPress, but the new interface can confuse existing users. This video clearly explains the changes and provides a step-by-step walkthrough.
Unlike many tutorials that only cover the basics, this video addresses the recent update and common pitfalls, offering both plugin and manual code methods. SEONIB emphasizes the importance of data layer configuration for accurate tracking.
Watch this if you're a WordPress user struggling with the GTM4WP update or new to GTM; follow the steps and verify with Tag Assistant to ensure proper tracking.
A WordPress plugin that integrates Google Tag Manager with your site.
A tool that allows you to manage and deploy marketing tags on your website.
The unique identifier for a GTM container, formatted as GTM-XXXX.
A JavaScript object that holds data to be passed from your website to GTM.
A Google Chrome extension that helps verify if your tags are working correctly.
A popular content management system used to build websites.
A new version of a plugin that may change its interface or functionality.
The process of monitoring user actions that are valuable to your business, like purchases.
What is GTM4WP?
GTM4WP is a WordPress plugin that makes it easy to connect Google Tag Manager to your WordPress site without coding.
How do I install GTM4WP?
Go to Plugins > Add New, search for 'Google Tag Manager', then click Install and Activate.
Where do I find the GTM4WP settings?
After activation, go to Settings > Google Tag Manager in your WordPress dashboard.
What changed in the GTM4WP update?
The dashboard now requires you to click 'Add' and enter your container ID, instead of pasting the full GTM code.
Do I need to paste the full GTM code with GTM4WP?
No, you only need to enter the container ID (e.g., GTM-XXXX) in the plugin settings.
What is container code placement?
It determines where the GTM code is inserted; 'footer of the page' or 'automatic' both work.
How do I enable data layer in GTM4WP?
Go to the Integration tab, enable 'Track Ecommerce' and check the data layer options like 'Cart Data Layer'.
How can I verify GTM is connected?
Use the Google Tag Assistant Chrome extension to preview your site and check if the container is connected.
Can I connect GTM without the plugin?
Yes, you can manually paste the GTM JavaScript code into your theme's header file via Appearance > Theme File Editor.
Why is GTM4WP not connecting?
Site errors or conflicts with other plugins may prevent connection; try troubleshooting or test on a different site.