Google Search Console has introduced a multimodal search type filter that shows how users discover your site through images, Google Lens, and Circle to Search. Bloggers must now optimize images with proper filenames, alt text, contextual content, and original visuals to capture visual search traffic.
A short editorial from the VEONIB team on why this content matters.
The video rightly highlights that SEO is evolving beyond text, with Google's multimodal filter making image-driven discovery measurable. Ignoring visual search now means missing a growing traffic source.
Unlike generic image SEO advice, this video ties the update directly to actionable Search Console steps and original image strategies. SEONIB adds that AI-driven platforms can automate alt text and contextual optimization at scale.
Bloggers and SEOs should watch this video, then audit their images for filenames, alt text, and originality, and start tracking multimodal data in Search Console.
A free Google tool that helps site owners monitor search performance and indexing.
A search type that combines text, images, and other input methods to find information.
The practice of optimizing images to rank in search engines and drive traffic.
Searching using an image as the query instead of text, often via Google Lens or Circle to Search.
A Google app that uses a phone camera to identify objects and provide search results.
An Android feature that lets users circle anything on screen to trigger a Google search.
Descriptive text added to an image's HTML to help search engines understand its content.
Improving image file names, formats, alt text, and context to enhance search visibility.
What is the new Google Search Console update?
Google added a multimodal search type filter in the Performance report to show traffic from image-based searches like Google Lens and Circle to Search.
How do I access the multimodal search filter?
Open Search Console, go to the Performance report, and select the multimodal search filter if it appears in your account.
Why is image optimization important now?
Because users increasingly discover websites through images, so optimizing images helps capture visual search traffic alongside text search.
What are the key image optimization tips?
Use proper file names, include alt text, provide relevant text around images, and use original images that explain the content.
Should I stop using stock images?
Not entirely, but original images like dashboard screenshots or step-by-step visuals are more effective for visual search and user engagement.
How does visual search affect SEO strategy?
SEO now requires optimizing both text and images, as visual search is becoming a significant source of traffic.
What is multimodal search in Google?
It refers to searches that combine different input types, such as text, images, or camera input, to find information.
Can I track image traffic in Google Search Console?
Yes, if the multimodal filter is available, you can see queries and clicks from image-based searches.
What kind of images work best for visual search?
Original, informative images that clearly depict processes, steps, or specific content relevant to your article.
Is this update available for all websites?
The rollout may vary, so check your Search Console account to see if the multimodal search filter is available.