This weekly digital marketing update covers Google Ads Customer Match new columns (IP address and user interaction timestamp), ChatGPT Ads integration with LiveRamp for Customer Match and bid multipliers, ChatGPT CTR benchmarks by country, Meta Ads removal of ad set level placement exclusions, and Instagram's new ability to boost live videos directly from profiles.
A short editorial from the VEONIB team on why this content matters.
This update highlights Google and ChatGPT Ads converging on first-party data via Customer Match, while Meta restricts placement exclusions to push automation. Advertisers must adapt targeting and bidding strategies accordingly.
SEONIB notes that ChatGPT's CTR data reveals untapped potential in non-English markets, but its lack of shopping-friendly formats still limits e-commerce adoption. Our AI-driven platform can help bridge that gap with cross-channel optimization.
PPC managers and e-commerce advertisers should watch this video to understand the latest data privacy and placement changes, then audit their Customer Match and Meta placement strategies for compliance and performance.
A Google Ads feature that uses first-party customer data (email, phone, etc.) to target or exclude audiences and create similar audiences.
A data connectivity platform that partners with ChatGPT Ads to enable Customer Match data uploads.
A factor (0.1x to 10x) in ChatGPT Ads that adjusts bids for specific audiences like Customer Match lists.
The percentage of ad impressions that result in clicks, calculated as clicks divided by impressions times 100.
A Meta Ads setting to prevent ads from appearing on specific platforms or placements, now restricted at ad set level.
Meta's alternative to placement exclusions, allowing bid adjustments up to 90% for specific placements.
A feature that allows promoting posts, stories, reels, and now live videos directly from an Instagram profile.
ChatGPT Ads reporting tool that now shows additional attributed conversions beyond the selected optimization goal.
What are the new columns added to Google Ads Customer Match?
Google Ads Customer Match now supports two new columns: IP address and user interaction timestamp, which help match more users when email or phone data is insufficient.
Can I upload Customer Match data from the EEA, UK, or Switzerland to Google Ads?
No, due to privacy laws, you cannot collect or upload Customer Match data from the European Economic Area, UK, or Switzerland to Google Ads.
Does the new Customer Match data need to be hashed?
No, unlike previous data, the new columns (IP address and timestamp) do not need to be uploaded in a hashed format.
How does ChatGPT Ads use Customer Match data?
ChatGPT Ads has integrated with LiveRamp to allow advertisers to upload Customer Match data, enabling audience targeting and bid multipliers from 0.1x to 10x.
What is the CTR of ChatGPT ads in different countries?
ChatGPT ad CTR varies: Canada 0.75%, UK 0.74%, Australia 0.67%, New Zealand 0.60%, US 0.73%, Brazil 1.91%, Mexico 1.55%, Japan 1.53%, South Korea 1.21%.
Which industries invest most in ChatGPT ads?
B2B SaaS companies in the US invest the most (19.4% of ad impressions), followed by retail and consumer brands (10.4%). Traditional e-commerce invests less.
What changes did Meta make to placement exclusions?
Meta removed the ability to exclude placements at the ad set level. Advertisers can now exclude at the ad level, account level, or use value rules with bid adjustments up to 90%.
What are Meta's placement value rules?
Value rules allow bid adjustments (up to 90%) for specific placements instead of complete exclusion, available at the ad set level.
Can I boost live videos on Instagram?
Yes, Instagram now allows boosting live videos directly from your profile, but you should schedule the boost at least 2 hours in advance to avoid delays.
What new features did ChatGPT Ads add for e-commerce?
ChatGPT Ads added bulk campaign updates via spreadsheet, product review status viewing, improved conversion measurement via Insights API, and separate account name management.