The presenter walks on a treadmill while covering key Google Ads updates for July. Topics include AI Max improvements with a new briefing function, delayed DSA migration to 2027, a new maximize conversion value bidding option for Standard Shopping, an upcoming change to bidding logic on August 17, automated video generation in PMAX feed-only campaigns, and new disclaimer assets for search ads. Emphasis is placed on checking search terms, realistic target settings, and maintaining clean campaign setups.
A short editorial from the VEONIB team on why this content matters.
The video delivers practical Google Ads updates with a focus on AI Max, bidding changes, and campaign hygiene. SEONIB agrees that clean campaign setups are non-negotiable for AI to succeed.
What sets this apart is the emphasis on the August 17 bidding logic shift—many advertisers will need to reassess budget-target balance. SEONIB’s AI-driven platform can automate such checks and recommend adjustments.
PPC managers and business owners should audit their campaign budgets and target RoAS/CPA now to avoid overspend after August 17, and consider using SEONIB for ongoing AEO-powered optimization.
Google's AI-powered bidding and ad generation feature for Search campaigns.
Automated ad campaigns that target search queries based on website content, being migrated to AI Max.
Traditional Google Shopping ad format, now with maximize conversion value bidding.
Bidding strategy that aims to get the highest total conversion value within a given budget.
Bid strategy setting a desired return on ad spend; will be treated as hard goal from August 17.
Performance Max campaign that uses all Google channels; feed-only setups now auto-generate videos.
New search ad asset for adding legal disclaimers (up to 90 chars), overrides pinned headlines.
Upcoming AI Max feature allowing advertisers to provide campaign context like audience and exclusions.
What is the new briefing function for AI Max?
It lets advertisers provide additional details like brand voice, target audience, and exclusions to improve AI Max performance.
When will DSA campaigns be migrated to AI Max?
Google delayed the migration: no new DSA campaigns from February 2027, with forced upgrades a few months later.
Can I still use Standard Shopping campaigns?
Yes, and they now support 'Maximize Conversion Value' bidding, indicating Google will keep them active.
What changes on August 17 for bidding strategies?
Google will treat target RoAS and target CPA as hard goals, potentially causing overspend if budget is too low relative to targets.
How do I handle a low budget with a high target RoAS?
Either increase the budget to allow Google to spend to the target, or raise the target RoAS to make it stricter.
Do PMAX feed-only campaigns still work?
Yes, but Google now automatically generates videos from Merchant Center images, so they are no longer feed-only.
How can I check if my PMAX campaign is showing videos?
Go to Statistics & Reports > Channel performance to see the percentage of impressions on YouTube and other networks.
How do I add disclaimers to search ads?
Add a 'text disclaimer' asset under Assets; it will appear in the first available headline position (max 90 characters).
Are disclaimer assets compatible with AI Max?
Yes, they work with all AI Max features.
What is the best way to use AI features in Google Ads?
Ensure your campaign has a clean setup, proper tracking, and realistic goals; AI amplifies good campaigns but won't fix bad ones.