Innobev Solutions co-founder Tanul Rushtagi explains how the company turns brand ideas into finished FMCG products through R&D, prototyping, and private-label manufacturing. He showcases innovations like high-protein beverages and real fruit milkshakes, and says CMPL Expo Mumbai helps the business find new customers and upsell existing ones.
A short editorial from the VEONIB team on why this content matters.
R&D is the engine of FMCG success: develop a prototype, scale it, and use expos to win and upsell clients.
Distinctive angle: the same R&D lab that builds new products also gives sales teams fresh upsell stories to use at expos like CMPL.
FMCG founders and brand managers should watch this before planning their next product launch or exhibition.
A business arrangement where a manufacturer produces beverages sold under another company's brand.
A practice where a brand hires an external company to produce its products, often for private-label retail.
Research and development focused on creating new fast-moving consumer goods and improving existing formulas.
A drink formulated with extra protein to meet fitness and wellness demand.
An industry exhibition in Mumbai where FMCG companies network, showcase products, and find customers.
The process of developing a lab-level sample before approving full-scale manufacturing.
A sales strategy that encourages existing customers to buy additional or upgraded products.
What does Innobev Solutions do?
It is a private-label beverage and FMCG company that helps brands move from concept to finished goods through R&D, prototyping, manufacturing, and supply.
What is Innobev's one-line sales pitch?
You dream it, imagine it, and we will deliver it to you.
Which product categories does Innobev cover?
It covers beverages, ice cream bars, powders, gummies, and confectionery snacks.
How does Innobev help startups and enterprises?
It offers an R&D platform, develops prototypes in the lab, then manufactures and supplies the finished products, so brands don't need their own facility.
What high-protein beverage problem did Innobev solve?
It developed a high-protein beverage that goes beyond ultra-filtered protein milk, addressing a common request from clients over the past few years.
What other innovations does Innobev display?
The company shows concepts like real fruit milkshakes, protein powders, and sodium-controlled canned beverages with low sodium.
What value does CMPL Expo Mumbai provide to Innobev?
It helps Innobev find new customers, build business relationships, and upsell new concepts to existing customers.
Who is Swap in the video?
Swap is a brand shown behind the interviewer that Innobev found through CMPL Expo, representing a growing customer relationship.
Why does Innobev focus on R&D?
The founder says R&D is exciting because different brands bring challenges and ask them to develop more innovative products.
What growth does Innobev see in FMCG?
Innobev views FMCG as a space with year-on-year growth, where investing in R&D and exhibitions creates long-term business potential.