Noah Wickham hosts a live Q&A covering Amazon seller topics including Amazon Vine's effectiveness, PPC campaign management, DSP advertising, fee structures, and seller support challenges. He shares data-driven insights on review strategies, advertising budgets, and margin requirements for Amazon FBA success.
A short editorial from the VEONIB team on why this content matters.
Noah Wickham delivers data-backed answers on Amazon Vine, PPC, and DSP, emphasizing that seller success hinges on margins, review quality, and disciplined ad spend.
SEONIB notes that while AI tools like ChatGPT are emerging, human expertise remains critical for Amazon advertising—especially as AEO reshapes how sellers optimize for AI-driven search.
Amazon sellers and ecommerce brands should watch this Q&A to benchmark their strategies, then audit their ad spend and margins using the 65% rule and 15-25% waste threshold.
Amazon's review program that provides free products to reviewers in exchange for honest reviews.
Pay-per-click advertising on Amazon where sellers bid on keywords to display sponsored product ads.
Demand-Side Platform for programmatic advertising on and off Amazon to reach targeted audiences.
Amazon's customer service for sellers, often criticized for slow response times and unresolved cases.
The difference between revenue and cost of goods sold, expressed as a percentage of revenue.
Amazon's primary pay-per-click ad format that promotes individual product listings in search results.
Fulfillment by Amazon, a service where Amazon stores, packs, and ships seller products.
Answer Engine Optimization, the practice of optimizing content to appear in AI-generated answers and voice search.
Is Amazon Vine a good option for getting first reviews?
No, Amazon Vine typically results in lower average ratings (around 4.0) compared to organic reviews (4.5-4.7). Focus on driving sales instead, as review count matters less than star rating under 100-250 reviews.
When should I start using Sponsored Brands and Sponsored Display campaigns?
There's no specific sales threshold. Sponsored Brands can be used earlier, but Sponsored Display is best for testing and incrementality once you're spending over $10,000/month on ads and have sufficient brand search volume.
Will ChatGPT replace Amazon PPC jobs?
No, AI is not yet capable of fully managing Amazon advertising. Most brands using AI for PPC still struggle with profitability and need human expertise to optimize campaigns effectively.
My sales dropped 40% but traffic is the same. What should I check first?
Check your listing for issues, CTR changes, and new competitors. Also review your search term reports and ad targeting to identify any shifts in conversion rates or wasted spend.
How do I know which ad campaigns are actually helping me grow?
Analyze search term reports at the keyword level to identify wasted spend. Most accounts have 15-25% wasted ad spend on terms that don't convert, so negate those and focus on high-performing keywords.
How long should I wait to judge if image and title changes failed?
Wait one to two weeks for results to stabilize. If sales decline persists, check if your title lost relevant keywords or if your listing's search ranking changed.
How do I know if my product still has enough margin to keep selling?
A minimum 65% gross margin is required to sustain Amazon fees and advertising costs. If margins are lower, consider raising prices or reducing costs to maintain profitability.
Why is my listing price not visible on the product detail page?
This usually happens when your minimum or maximum seller allowed price is set incorrectly. Remove these price fields in your offer settings to display the price normally.
How can I fix images showing the wrong pack size when a customer selects a variation?
Use a partial flat file update to correct image assignments for each variation. Amazon's image uploader often doesn't resolve this issue properly.
What budget do I need for Amazon DSP to be effective?
For retargeting only, a minimum of $2,500/month is recommended. For full-funnel or awareness campaigns, at least $10,000/month is needed, and you should already be spending $30,000-$40,000/month on Amazon ads to justify DSP.