Etsy has introduced a second checkout option for digital buyers to print their purchases via a third-party POD service, managed through a new Etsy shop called Venture Editions. The shop is poorly set up, and sellers are auto-opted in without compensation, raising concerns about competition and fairness.
A short editorial from the VEONIB team on why this content matters.
Etsy's new POD shop is a poorly executed attempt to monetize digital sales, risking seller trust and marketplace fairness.
SEONIB sees this as a classic case of platform overreach, where auto opt-in and lack of seller incentives could backfire.
Digital sellers should review their opt-in status and consider opting out; watch the video for detailed evidence.
An e-commerce platform for handmade, vintage, and digital goods.
A service where products are printed only after an order is placed.
Sellers who offer downloadable files like art, templates, or designs.
Etsy's own print-on-demand shop for fulfilling digital purchases.
A print-on-demand company that partners with e-commerce platforms.
An additional purchase step offered after buying a digital item.
Sellers are automatically enrolled in a program unless they opt out.
The position of a listing in Etsy search results, influenced by sales and reviews.
What is Etsy's new print-on-demand feature?
It's a second checkout option for digital buyers to print their purchases via a third-party POD service.
What is the name of Etsy's POD shop?
Venture Editions, which was previously named Premium Print Co.
Are sellers automatically opted into this program?
Yes, eligible sellers are auto-opted in unless they manually opt out.
Do sellers earn anything from the second checkout?
No, sellers do not receive a commission from these additional sales.
Who handles the printing for Etsy's POD shop?
Printify, a print-on-demand company, is the production partner.
Will Venture Editions compete with other Etsy sellers?
Yes, it may outrank other POD shops in search due to Etsy's backing.
What are some issues with Venture Editions' listings?
Placeholder images, lazy titles, and AI-generated descriptions are present.
How many items does Venture Editions currently have?
As of the video, it has eight items and no sales.
Is Venture Editions confirmed by Etsy?
Yes, Etsy support confirmed it is the official shop for this program.
What is the main concern for digital sellers?
Loss of control, no compensation, and unfair competition from Etsy's own shop.