This video walks through the five most important Google Ads settings for doctors running search campaigns, demonstrated live on a dental clinic account. It covers location targeting, network selection, conversion goals, keyword match types, and daily negative keyword management to generate quality patient leads.
A short editorial from the VEONIB team on why this content matters.
The video delivers practical, step-by-step Google Ads settings specifically for doctors, emphasizing quality leads over quantity. It correctly highlights location targeting, match types, and daily negative keyword work as critical for medical practices.
Unlike generic PPC advice, this content uses a live dental clinic account to demonstrate each setting, making it highly actionable. SEONIB notes that combining these settings with AI-driven search term analysis can further reduce wasted spend.
Doctors and healthcare marketers running Google Ads should watch this video and immediately audit their campaign settings for location, networks, conversions, and negative keywords.
Paid advertising campaigns on Google tailored to medical practices to attract patients.
A Google Ads setting that determines the geographic areas where your ads are shown.
A keyword match type that allows ads to show on searches including the meaning of your keyword.
A keyword match type that shows ads only on searches with the same meaning as your keyword.
Terms added to prevent your ads from showing on irrelevant searches.
Measuring actions like calls or form submissions that are valuable to your practice.
A free listing that helps local businesses appear in Google Search and Maps.
A network of Google search partner sites where your ads can appear; often unchecked for better control.
Why should doctors use 'Presence' instead of 'Presence or Interest' in location targeting?
To avoid receiving calls from people far outside your service area who are unlikely to become patients.
Should I enable Search Partners and Display Network for my medical practice ads?
No, it's recommended to uncheck both to keep your ads focused on Google Search and avoid lower-quality traffic.
What conversions should doctors track in Google Ads?
Lead form submissions, phone calls, and contact actions are key conversions to track for medical practices.
How do I connect my Google Business Profile to Google Ads?
Link it through the assets section in your campaign settings to sponsor your GMB profile and enable messaging.
What keyword match types work best for doctors?
Phrase match and exact match are recommended; avoid broad match to prevent irrelevant clicks.
How often should I update negative keywords?
Daily. Review the search terms report regularly and add irrelevant terms as negatives.
What are examples of negative keywords for a dental clinic?
Terms like 'clinic near by' or 'jobs' can attract job seekers; add them as negatives to avoid wasted spend.
Is PMax or Smart Campaign better than Search for doctors?
Search campaigns are generally recommended for doctors to have more control and target quality leads effectively.
How can I get more phone calls from Google Ads?
Set up call conversions, use call assets, and ensure your ads are optimized for mobile devices.
What is the benefit of linking Google Business Profile to search ads?
It sponsors your GMB listing, increasing visibility and allowing patients to message or call directly from search results.