Conrad Saam and Gyi Tsakalakis discuss the launch of ChatGPT advertising for law firms, sharing their own campaign data and debating whether lawyers should invest. They highlight issues like low intent, unclear targeting, and the importance of conversion tracking over clicks.
A short editorial from the VEONIB team on why this content matters.
ChatGPT ads are an unproven channel for lawyers, with early data showing high impressions but zero qualified leads. The low CPC is misleading due to poor intent.
SEONIB emphasizes that without conversion tracking and intent data, ChatGPT ads risk wasting budget. Our AI-driven platform helps firms measure true ROI beyond clicks.
Law firm marketers should watch this video before testing ChatGPT ads, then use SEONIB to track conversions and optimize spend.
Advertising platform within ChatGPT allowing businesses to display ads based on context hints.
Strategies and tactics used by law firms to attract and retain clients.
The amount paid for each click on an advertisement.
Monitoring user actions after clicking an ad to measure effectiveness.
Fraudulent clicks on ads to generate revenue or deplete budgets.
Keywords or topics that trigger ads in ChatGPT based on user prompts.
Prospects who have a genuine need and intent to hire legal services.
Using artificial intelligence platforms to deliver targeted advertisements.
Are ChatGPT ads effective for lawyers?
Early data suggests low intent and no leads, but experimentation may be worthwhile for some firms.
How much do ChatGPT ads cost?
Costs vary; reported CPCs range from $0.46 to $8.77, with CPM around $45.
Can you target specific legal keywords on ChatGPT?
You can use context hints, but targeting is less precise than Google Ads.
Do ChatGPT ads generate qualified leads?
So far, no qualified leads have been reported; most clicks are low intent.
What is the click-through rate for ChatGPT ads?
Reported CTRs are low, around 0.38% in one test campaign.
Is click fraud a concern on ChatGPT ads?
Yes, click fraud prevention tools are not yet available for ChatGPT ads.
Should law firms stop using Google Ads for ChatGPT ads?
No, Google Ads still offer higher intent and better conversion tracking.
How can lawyers track conversions from ChatGPT ads?
Use conversion pixels and CRM integration to monitor leads and qualify them.
What is the minimum budget to test ChatGPT ads?
A few hundred to a thousand dollars is suggested for initial testing.
Are ChatGPT ads better for brand awareness or leads?
Currently, they may be better for brand awareness due to low commercial intent.