Amazon has discontinued its FBA prep services for European stores as of July 1st, meaning sellers can no longer send unprepared inventory to Amazon warehouses. Sellers must now handle all labeling, packaging, and prep themselves or through their suppliers. The video demonstrates the updated shipment creation process where only 'by seller' labeling is available.
A short editorial from the VEONIB team on why this content matters.
Amazon's removal of FBA prep services shifts full prep responsibility to sellers, increasing operational burden but potentially reducing per-unit fees. SEONIB sees this as a push for sellers to streamline supply chains and adopt third-party prep solutions.
While many videos just report the change, SEONIB emphasizes the strategic opportunity: sellers can now control quality and branding in prep, and AI-driven tools can help optimize labeling and compliance workflows.
European Amazon sellers should immediately audit their prep processes and update supplier agreements; watch this video for a clear walkthrough of the new shipment creation flow.
Fulfillment by Amazon, a service where Amazon stores, packs, and ships seller products.
Services formerly offered by Amazon to label, package, and prepare products for FBA warehouses.
Fulfillment Network Stock Keeping Unit, a unique barcode Amazon uses to track seller inventory.
Amazon marketplaces in Europe where the prep service discontinuation applies.
The process in Seller Central where sellers create inbound shipments to Amazon warehouses.
Rules for applying barcodes, FNSKUs, and other labels to products before sending to Amazon.
The act of preparing products for FBA, including labeling, packaging, and bundling, done by the seller.
What are Amazon FBA prep services?
Amazon FBA prep services were optional paid services where Amazon labeled, packaged, and prepared seller products for storage and shipping in FBA warehouses.
When did Amazon discontinue FBA prep services?
Amazon discontinued FBA prep services for European stores starting July 1st.
Which Amazon stores are affected by the prep service discontinuation?
All European Amazon stores are affected; Amazon no longer provides prep services in these marketplaces.
Can I still send unlabeled products to Amazon FBA?
No, you can no longer send unlabeled or unprepared products to Amazon FBA; you must label and prep them yourself or through your supplier.
What labeling options are available in shipment creation now?
The 'who labels units' option now only shows 'by seller'; the 'by Amazon' option has been removed.
What do I need to do to prepare my products for FBA?
You must apply FNSKUs, barcodes, restriction stickers, and ensure proper packaging and bundling as required.
Does this change affect sellers outside Europe?
The video specifies European stores, but sellers in other regions should check Amazon's latest announcements for similar changes.
What happens if I send unprepared products to Amazon after July 1st?
Amazon may reject, return, or dispose of unprepared shipments, and you may incur additional fees or delays.
How can I ensure my products meet Amazon's prep requirements?
Work with your supplier to prep products at the source or set up your own prep process following Amazon's labeling and packaging guidelines.
Where can I find Amazon's prep requirements?
Refer to Amazon Seller Central's help pages for detailed labeling and prep requirements for FBA shipments.