This video explains the three Amazon Ads placements—Top of Search, Rest of Search, and Product Pages—and how to adjust bids for each. It provides practical bidding strategies, including when to increase or decrease bids based on performance metrics like ACoS and CTR, and offers tips for new and experienced sellers.
A short editorial from the VEONIB team on why this content matters.
This video provides a clear breakdown of Amazon Ads placements and actionable bidding strategies to optimize ad spend and improve ROI.
SEONIB's AI-driven platform can analyze placement performance data to recommend precise bid adjustments, going beyond the manual rules discussed here.
Amazon sellers struggling with ad spend should watch this video, then use SEONIB's tools to automate placement bid optimization.
The first page of Amazon search results where ads appear above organic listings.
Search result pages beyond the first page, where ads appear lower in the results.
Amazon product detail pages that feature ad slots like related products and sponsored sections.
A percentage increase or decrease applied to base bids for specific placements.
Advertising Cost of Sale, a metric measuring ad spend relative to ad revenue.
Click-Through Rate, the percentage of ad impressions that result in clicks.
Pay-Per-Click advertising on Amazon where advertisers bid on keywords.
Strategically adjusting bids for different ad placements to optimize performance.
What are the three Amazon Ads placements?
Top of Search, Rest of Search, and Product Pages.
Why does most ad spend go to Product Pages?
Because product pages have many ad slots, leading to more impressions and clicks.
Should new sellers bid on Top of Search?
No, new sellers should start with Product Pages and let Amazon automatically expand to other placements.
How can I reduce ACoS on Rest of Search?
If Rest of Search has high ACoS, lower your bid adjustment for that placement.
What is a good bid adjustment strategy for placements?
A common strategy is 0% for Product Pages, 10% for Rest of Search, and 20% for Top of Search.
When should I increase bids on Top of Search?
If Top of Search has low impressions but good conversion potential, increase bids to gain visibility.
How do I know if I'm overbidding on Product Pages?
If you're spending a lot on Product Pages without conversions, you may be overbidding.
What is the benefit of bid adjustments for Product Pages?
They help move your product from later pages to the first few pages, increasing visibility.
Can I rely solely on Product Pages for sales?
If Product Pages perform well with good ACoS, you can focus there, but monitor and adjust as needed.
How does Amazon automatically optimize placements?
Amazon may automatically show your ads in other placements if your campaign performs well on Product Pages.