This tutorial walks through a complete marketing campaign using generative AI, from research and planning to content creation and analysis. It demonstrates practical applications for social media, direct mail, and in-store activations, emphasizing how AI can amplify a small team's output.
A short editorial from the VEONIB team on why this content matters.
This video demonstrates a practical, hands-on approach to using generative AI for marketing, showing how to integrate it into every stage of a campaign. It emphasizes that AI is a tool to amplify existing skills, not a replacement for strategic thinking.
Unlike many AI tutorials that focus on single prompts, this one showcases a complete workflow using notebook features and deep research, making it particularly valuable for marketers who need to manage complex, multi-channel campaigns with limited resources.
Marketers and small business owners should watch this to learn how to implement AI across their entire campaign process, starting with a single project to see immediate efficiency gains.
AI that creates new content, like text or images, based on prompts and data.
A tool in some AI platforms that conducts extensive web research to generate detailed reports.
A workspace where you can upload source documents and chat with AI while referencing them.
Core themes or categories that guide content creation for a campaign or brand.
Dividing a target audience into groups to send tailored mailers that resonate with each segment.
Events or displays in physical stores designed to engage customers and drive sales.
Using AI to create images from text prompts, useful for mockups and visual brainstorming.
How can generative AI help small marketing teams scale?
AI automates time-consuming tasks like research, content creation, and planning, allowing a small team to execute campaigns that would typically require more people.
What is the best way to use AI for market research?
Use deep research tools available in platforms like Google Gemini to generate comprehensive reports on customer segments, trends, and competitor positioning, saving hours of manual work.
How do I keep AI outputs consistent with my brand?
Upload your brand guide and campaign documents into a notebook feature, so the AI continuously references your tone, style, and goals across all chats.
Can I use AI-generated images in my marketing?
Yes, but be cautious as AI-generated images may not be copyrightable. They are best for mockups and ideas, not final published content.
How can AI help with content repurposing?
AI can take a single piece of content, like a social post, and adapt it into different formats, such as a reel script, carousel, or print ad, saving time and ensuring consistency.
What is the advantage of using a notebook in AI tools?
Notebooks allow you to upload multiple source files and run multiple chats that all reference the same documents, preventing context loss and improving output relevance.
How do I segment my audience for direct mail using AI?
Ask the AI to suggest segments based on geography, household type, and neighborhood characteristics, then create tailored mailer journeys for each segment.
What are some AI use cases for in-store marketing?
AI can brainstorm activation concepts, design event ideas, and plan how to drive foot traffic and increase basket size, aligning with campaign goals.
Is it safe to use free AI tools with my company's data?
No, free versions may not protect your data. Always check with your IT team and use enterprise tools if handling proprietary information.
How can I get better results from AI prompts?
Provide detailed context about your role, company, and goals, and be specific about the output you want. Break down complex requests into steps for better responses.