Bradley Sutton discusses Amazon's new MCF with Prime feature, Walmart's 24% e-commerce sales surge, and TikTok Shop's rising US market share. He also announces 10+ new Helium 10 features including MCP write capabilities for ads, keyword tracking, and TikTok Shop tools.
A short editorial from the VEONIB team on why this content matters.
The video highlights a pivotal shift in e-commerce where Amazon, Walmart, and TikTok Shop are all aggressively expanding their fulfillment and sales platforms, signaling a multi-channel imperative for sellers. SEONIB sees this as a clear signal that diversifying sales channels is no longer optional but a core growth strategy.
The emphasis on Helium 10's new MCP 'write' capabilities is a game-changer, moving from data analysis to direct action. This aligns perfectly with SEONIB's AI-driven approach, where actionable insights are immediately executable, reducing friction and speeding up the optimization cycle for sellers.
Amazon sellers should watch this to understand the new MCF with Prime feature and explore Helium 10's MCP to automate ad management and keyword tracking. The next step is to test selling on Walmart or TikTok Shop by connecting your existing FBA inventory via MCF to diversify your revenue streams.
Amazon's new feature for MCF customers to offer Prime delivery on their own e-commerce sites.
E-commerce platform within TikTok where users can buy products directly from videos and creators.
Walmart's online retail platform, which is seeing significant sales growth.
An AI-powered chat interface for Helium 10 that allows sellers to manage their business using natural language.
A Helium 10 dashboard widget providing near real-time sales and order data.
Data in Helium 10 Profits that shows sales performance for business vs. consumer customers.
A tool for monitoring organic and sponsored keyword rankings over time.
Creators on TikTok who promote and sell products through their videos and live streams.
What is Amazon's new 'MCF with Prime' feature?
It's an early-access feature for existing MCF customers that lets them offer fast, free Prime delivery on their own e-commerce sites, without requiring shoppers to sign in to an Amazon account.
How much did Walmart's e-commerce sales grow?
Walmart's US e-commerce sales climbed 24% in the second quarter, with Sam's Club up 26% and international e-commerce up 19%.
How is TikTok Shop performing in the US?
In July, TikTok Shop's US online spending was greater than Target, Costco, and Home Depot, accounting for 2% of all US online retail spending, up from 1% a year ago.
How can I use Helium 10 MCP for advertising?
The MCP now has 'write' capabilities, allowing you to create campaigns, add targets, and adjust bids directly through AI prompts for Amazon and Walmart ads.
What is the new 'Seller Pulse' widget in Helium 10?
It's a dashboard widget that provides a near real-time view of your orders, units sold, sales, and other ad metrics for Amazon, Walmart, and TikTok Shop, allowing you to compare performance to the same time yesterday.
How can I track B2B sales in Helium 10?
In Helium 10 Profits, the new P&L section includes columns that show your B2B ordered items, allowing you to see the breakdown of B2B vs. B2C sales.
Can I manage my Keyword Tracker through the MCP?
Yes, the MCP now has write capabilities for Keyword Tracker, so you can ask it to check if you're tracking certain keywords and add them to your tracker automatically.
What TikTok Shop tools are available in Helium 10 MCP?
You can search for influencers, find top products by GMV, and identify top-performing videos and creators, all through natural language prompts in the MCP.
How can I get more MCP credits?
You can purchase additional MCP credit packs by going to 'Plans and Billing' in Helium 10 and scrolling down to the 'MCP' section.
What is the benefit of setting up B2B pricing on Amazon?
Having B2B pricing can make your product more attractive to business buyers, potentially improving your search ranking and conversion rates for that segment.